All the Times Grime Almost Crossed Over

<a href="http://www.thefader.com/artist/dizzee-rascal">Dizzee Rascal</a> was 18 when he released his debut album, arguably grime’s first major release. The record took off in London, and within the year Dizzee became the first MC to be awarded the UK’s prestigious Mercury Award. His album gained similar critical adoration in the U.S., ranking in the top 10 on <i>Village Voice</i>’s 2003 Pazz & Jop poll, slotted above above Jay Z and 50 Cent. As his career progressed, though, Dizzee’s repeated bows to more poppy sentiments distanced him from his grime core. He admitted as much last fall, according to <a href="http://www.thefader.com/artist/jamie-xx">Jamie xx</a>, who saw Dizzee present an award to XL Recordings’ founder, Richard Russell. “He did this speech,” Jamie told The FADER, “where he said, ‘Thanks to Richard for doing his best to make me not become what I have eventually become.’”

In a lengthy 2004 FADER profile of <a href="http://www.thefader.com/artist/wiley">Wiley</a>, Will Welch wrote of the pioneering grime MC’s debut album, “If <i>Treddin’ on Thin Ice</i> were a movie, it’d be like Michael Jackson’s <i>Thriller</i> with the red varsity letter jackets and suburban mansions swapped for oversized black leather trenchcoats and haunted urban undergrounds.” Seven years Dizzee’s senior, Wiley had founded their <a href="https://www.facebook.com/rolldeepofficial?fref=ts">Roll Deep</a> Crew in 2002, and as both an MC and producer, he was a chief architect of the genre. “We’re gonna bring Eski Night to New York soon,” Wiley had told Welch then—but his influential London party series still hasn’t made it to East Coast shores.

After Dizzee and Wiley, a brunette teenager in Rocawear and Jordans seemed poised to bridge UK grime and US pop once and for all. <a href="http://www.thefader.com/artist/lady-sovereign">Lady Sovereign</a>’s spunky “Random” single carried her to the top of the charts in her native London and brought her over the Atlantic for a deal with Def Jam. Still, it was an on-the-spot freestyle for Jay Z that changed her life: “I was nervous, and I thought I choked,” she told the Chicago Tribune in 2006. “But Jay Z must’ve liked it because he was smiling at the end of it. A few hours later, they were calling my manager about doing a record deal.” Her music found placements on TV shows like <i>The O.C.</i> and in video games like <i>Midnight Club 3</i>, but her antics on and off stage bested her career before it could fully bloom, including bailing on her first New York City show mid-set because of a stomachache.

In 2004, the grime MC Jammer launched <i>Lord of the Mics</i>, a battle tournament and DVD series where the genre’s biggest names clashed it out in a smoky basement for a year’s worth of rep. The rap battle wave was hitting it big in the US around the same time, but grime put a fast-paced twist on the tradition—more dancehall clash than <i>8 Mile</i>. In the legendary 2006 edition, Skepta and Devilman traded breakneck eight-bar couplets over an endless loop, both going so hard that debates still rage as to who actually walked away victorious. The two are <a href="http://www.thefader.com/2015/05/04/skepta-nasty-grime-beef-mandem">rivals to this day</a>, and the battle was among the first to win grime an international audience. A decade later, Drake <a href="https://instagram.com/p/zcXjNkjQOc/">reminisced about it on Instagram</a>: “Watching Skepta vs Devilman is a true reminder that whenever you think you’re good at what you do, there’s most likely 2 people out there that will yam your food.”

<a href="http://www.thefader.com/artist/chipmunk">Chipmunk</a> was part of the second generation of grime MCs that made a full-fledged crossover attempt, and he learned a heavy lesson in the process. At 21, he signed to T.I.’s <i>Grand Hustle</i>, and “Champion” was set up to be a stateside smash—but grime diehards in his native UK chided him for enlisting pop star Chris Brown for the hook, and US audiences didn’t exactly bite. The single peaked at #2 in the UK, but Chip remembered the backlash. “That was definitely a big learning experience for me,” he told the London magazine <a href="http://www.bluesandsoul.com/feature/659/chipmunk_back_to_take_the_title/"><i>Blues & Soul</i></a> in 2011. “With Chris being on it, people were saying that they didn’t wanna support the track before they’d even HEARD it!” By that time, even attempting to cross over was seen as a betrayal by the grime artists Chip had come up alongside.

A decade after Dizzee Rascal became one of the first grime artists to play a show in the States, New York flag-bearers <a href="http://www.thefader.com/tag/asap-mob">A$AP Mob</a> were invited to London by Red Bull for a good old-fashioned soundclash. They faced Skepta’s grime collective <a href="http://boybetterknow.com/">Boy Better Know</a>, legendary Jamaican sound system Stone Love, and supercrew Rebel Sound, who were assembled specifically for the clash. The Mob showed up ready to perform hits, but in another instance of culture getting lost in translation, they flubbed on the basic practices of clashes: mainly sending call-and-response shots at opponents over tight eight-bar loops. The faux-pas left them wide open for insults: London DJ David Rodigan told Rocky to “get your arse out of Harlem and cut some dub plates.” Who said the Brits were always well-mannered?

Fitting for a genre that has protected its own borders, this stabbing cut is mainly about exclusion: everything Skepta’s not makes him everything he is. But when Manhattan rap-rat <a href="http://www.thefader.com/artist/ratking">Wiki</a> lends his own sneering verse to the smartly timed US remix, it felt more electric than anything the two MCs had done on their own. “That’s Not Me” was among the earliest of a string of Skepta singles from his <i>Konnichiwa</i> album that have repositioned grime in emerging music circles as the buzzing sound of now—after all of these peaks and valleys, Skepta finally getting his due feels like a victory for roadmen worldwide.