Fool’s Gold Relaunches Webstore, Drops First Official Merch Line

New York City label Fool's Gold has revamped their webstore and released their first official merch collection. The Winter '16 line features new hoodies, crewneck sweatshirts, T-shirts, gold pins, lighters, and tote bag inspired by Piet Mondrian. Fool's Gold recruited their own artists to model the collection - including Leaf, K$ACE, Brenmar. See images from the lookbook, shot and styled by Ray Polanco and Kevin Amato, below and shop Fool's Gold's Winter '16 collection on their new webstore.