“Bad And Boujee” Just Had The Best Streaming Week Of Any Migos Song Ever
Propelled by “rain drop” memes, the song made a leap on the charts this week.
Billboard offered up some numbers confirming what we all know already about Migos and Lil Uzi Vert's "Bad and Boujee" today. The song has been surging in popularity thanks to "rain drop/drop top" memes popping up across timelines worldwide, and today the song hit the Top 10 on Billboard's R&B/Hip-Hop Songs chart.
The track's leap, from No. 15 to No. 7, is due mostly to the 17.5 million streams it earned over the course of the week ending December 22. The figure makes it the fifth most streamed song in the country overall for the week, and the most weekly streams by any song ever by either Migos or Lil Uzi Vert.
"Bad and Boujee" also racked up 31,000 downloads for the week, and made major gains on the Rap Airplay chart, further demonstrating the traction the song's gained in a variety of formats.
The song's rise, gradual over the course of seven weeks on the chart and then massively accelerated by viral memehood, is drawing some natural parallels to Rae Sremmurd's "Black Beatles," which rode the #MannequinChallenge to No. 1 on the Hot 100 in mid-November. If the record makes another jump next week, don't be too surprised.