Cadence Weapon’s “My Crew (Woooo)” Music Video Is Hype Williams Meets The Sunken Place

Cadence Weapon's comeback track "My Crew (Woooo)" is an impressive technical showcase and a party starter with heart, with a squelchy beat from Kaytranada. The Edmonton-born, Toronto-based rapper also known as Rollie Pemberton showcases a variety of compelling flows stuffed with bars about his friends in Montreal, all bad bitches and slayers of keyboard warriors. The track and Cadence Weapon both sound emboldened by these people, so it's right that the song's video feels like an exclusive party. Kevin Calero's visuals were inspired by golden-age Hype Williams, while placing Cadence Weapon and his team in a black void for a more minimalist tack. It's like the sunken place from Get Out, but you know, bumping.

Over email, Cadence Weapon praised Calero for his vision, and described the blockbuster equipment used to bring his tribute to Montreal to life. "The scenes where I’m being shot into space were done with the same equipment used in the film Arrival. I was strapped up to a harness that was about 12 feet in the air and shot back with a slingshot-like device at high speed by a very chill operator dude.

"It meant a lot to me to be able to shoot this video in Montreal with so many familiar faces. There’s a specific vibe to the city and the nightlife there that can sometimes be hard to articulate to those who have never been there. I’ve tried to channel that energy with this song and I think Kevin and the cast represented that independent spirit in the video perfectly."

Thumbnail photo by Coey Kerr