Tay-K and BlocBoy JB share “Hard”

Adam22, host and founder of the hip-hop podcast No Jumper, has launched a record label in conjunction with Atlantic Records. It's called No Jumper Records, and today the first release dropped: "Hard," from Tay-K, the rapper currently incarcerated on murder charges, and BlocBoy JB, the Memphis rapper with the top 10, Drake-featuring hit "Look Alive." (Adam22 does not rap on this song). There's more music from No Jumper Records on the way, Adam 22 said on Twitter.