Joe Freshgoods gets a mainstream look with a new McDonald’s collaboration
Celebrating the launch of McDonald’s new MIX by Sprite Tropic Berry drink.
Chicago's DIY fashion scene star Joe Freshgoods is getting a long-awaited mainstream look, and thanks to one of the most ubiquitous names in fast-food: McDonald's. The designer will drop his latest capsule on Friday along with a new track and video “That's The Mix” from KYLE in collaboration with the golden arches to celebrate the chain's new and exclusive Sprite beverage, MIX by Sprite Tropic Berry.
The streetwear-focused collection features long and short-sleeved tees, socks, and a wool-and-leather varsity jacket, all in jet black and with pops of tropical pinks, greens, and the classic McDonald's yellow. The fast-food collaboration follows in the footsteps of NYC-based unisex clothing line TELFAR, who released a uniform partnership with the burger chain White Castle last September.
See more of the Joe Freshgoods x McDonald's designs below, and snag the pieces at participating McDonald’s.
Thumbnail courtesy of Coca-Cola.
Get to know more about Joe Freshgoods and KYLE.