Step into the weird world of ARTHUR’s Woof Woof with this video trilogy
Watch the unique visuals for “Woof Woof,” “God,” and “Evil Me.”
ARTHUR, the Pennsylvania-based artist tugging at the edges of pop music to see what gives, released his debut album today. Woof Woof is a beguiling, experimental, and irreverent collection of music straight from the brain of one of the most inventive new artists around.
"Sweet Memory" from Woof Woof was recently played on Frank Ocean's midterm special of blonded Radio. Ocean's show is co-hosted by Vegyn, who is releasing the album via his PLZ Make It Ruins label.
A visual accompaniment to the album, featuring visuals for three of the album tracks, is streaming above exclusively via The FADER. Speaking via email, ARTUR explained his work: "The video’s director, Richard Phillip Smith (Duck) wanted to focus on these songs as a trilogy. 'Woof Woof' is about insecurity, 'God' is about obtaining some kind of clarity, and the last song, 'Evil Me,' is kind of triumphant.
"We hung out for a week doing random shit and came up with ideas on how to communicate those hidden narratives without really knowing where the video would end up. I think we were able to build a world around the three songs and capture our non-linear creative process while doing so."
Thumbnail image via Michael Wolever.