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Justin Bieber launches streetwear label, Drew

Drew is Bieber’s middle name.

January 30, 2019

Justin Bieber has officially launched his clothing brand, Drew. The label takes its name after Bieber's own middle name and its stock went on sale on Wednesday night. The collection features unisex skate and lounge wear including t-shirts, pants, and sweatshirts.

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Prices for the collection range between $48-$148 while the "About Us" page on the website keeps things low-key, describing Drew as a “place where you can be yourself. Blah blah blah blahsdbksjdfhl. Wear like you don’t care. Come chill. K. Bye.”

Billboard notes that Bieber registered the Drew trademark in February 2018 while Vogue lists Hollywood stylist Karla Welch, who lists Tracee Ellis Ross and Karlie Kloss among her clients, as being involved.

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Check out some highlights from the first collection below.



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