Yves Tumor’s “Strawberry Privilege” lyric video is a karaoke hellride

I imagine that creating lyric videos is a thankless job. It's probably rare that you're given enough resources to do something truly interesting since most people are just waiting for the full visuals. With "Strawberry Privilege," Yves Tumor might have cracked the lyric video code: make it more like a music video. True, that sounds exactly like something a clueless label executive would say, but in this case directors Jordan Hemingway and Collin Fletcher have managed to pull it off. Their visuals are part public access screen test, part karaoke, part performance from Yves themselves. It's a total success, just like everything else associated with Yves Tumor's incredible album Heaven For A Tortured Mind. Cop that on Bandcamp along with some brand new Yves Tumor merch.

Thumbnail photo by Yves Tumor, Jordan Hemingway, and Collin Fletcher