MLS launches 2022 “Our Soccer” campaign
The new season kicks off February 26.
Major League Soccer has shared its first official broadcast spot of the 2022 season, which begins February 26. The ad is a celebration of the league's unique style, featuring unscripted cameos from some of the league's biggest stars: Jesus Ferreira (FC Dallas), Miles Robinson (Atlanta United FC), and Walker Zimmerman (Nashville SC) — all members of the U.S. national team — as well as Javier “Chicharito” Hernandez (LA Galaxy), Dairon Asprilla (Portland Timbers), and 2021 MLS Cup MVP Sean Johnson (New York City FC).
The 30-second clip also shines a spotlight on the fans who make Major League Soccer possible. Notable drop-ins supporting their respective teams include McConaughey (Austin FC), Patrick Mahomes (Sporting Kansas City), James Harden (Houston Dynamo FC), and Yo Gotti (D.C. United). Noah Beck, a D1 soccer player with more than 45 million combined followers across social media, also makes an appearance.
"Everyone’s In’ embodies our special culture,” writes David Bruce, Senior Vice President of Brand and Integrated Marketing for MLS,. “It brings you behind-the-scenes, in the stands, and up-close to celebrate our clubs, players and supporters, and what makes MLS different: this is the party you have to be a part of and we welcome everyone to belong. We’re excited about the journey our players will go on in ’22 as they show the world what they are all about.”