Drake on the “Rich Flex” memes: “It is what it is.”
The rapper appears unphased by the online jokes based around his performance on the Her Loss track.
Drake‘s success in the rap industry has come in large part thanks to his (and, let’s face it, his team’s) incredible skill at navigating the online discourse. The memes, jokes, and criticisms at Drake’s expense have come fast and furious since he debuted without a significant impact on his commercial dominance. The latest Drake meme to take over the internet revolves around his performance on the song “Rich Flex,” a song from his 21 Savage collaboration Her Loss. Over the weekend, Drake gave his thoughts on the meme during a Twitch stream hosted by the online sports betting platform Stake.
His reflection was prompted during a night out when a woman asked “How does it feel that everyone’s always making fun of you?” as “Rich Flex” played. “I understand that after all these years,” Drake explained, “I feel like I have a polarizing presence. I’m almost a character in people’s movies, and therefore, there’s a running dialogue. There’s jokes, you know, you’re either the villain to some people or hero to some people. It is what it is. It comes with the territory.”
“But ultimately, I’ve just found a way,” he continued. “I’ve always been able to laugh at myself… but I really do feel now that I, like, am mentally able to separate the two. So I just want to stay in that zone, that’s kind of my resolution. I feel really good right now.” Watch video of the comments below via Complex, starting at 8:50.