BMW stirs Frank Ocean speculation with new ad
An orange BMW E30 M3, the same car that appears on the cover of his 2011 mixtape Nostalgia, Ultra, is featured in a brief video shared by the automaker.
Frank Ocean is set to perform this weekend at Coachella, a set that’s perhaps the year’s most anticipated. That gig, coupled with the fact that it’s been seven years since the release of his albums Blonde and Endless and three since his last song (“Dear April”) means that it’s the perfect time to throw some chum in the water and stoke a feeding frenzy of Frank speculation. And that’s just what BMW did yesterday (April 10), sharing a short video shot at Coachella and featuring an orange BMW E30 M3, the very same car that appears on the front cover of Ocean’s breakout mixtape Nostalgia, Ultra. Watch the mysterious teaser below via DMY.
“The past meets the future this week,” the post’s caption reads. “As far as what comes next, we’ll let you guys prophesy.” That could mean the return of Nostalgia, Ultra to streaming platforms, brand new music, or just some kind of branded event at Coachella. Or absolutely nothing! We simply don’t know. What we do know is that a recent Frank Ocean poster announced that he was “again interested in more durational bodies of work,” suggesting that a new album could be in the cards.