Kid Cudi to launch clothing brand WZRD CWBY with Nigo
Nigo, the creator of BAPE, has a history of collaborating with artists.
Kid Cudi is branching outside of music again. The multi-talented artist, whose real name is Scott Ramon Mescudi, will be continuing his journey into the fashion world with a new brand called WZRD CWBY.
Kid Cudi has already ventured into clothing with his grunge luxury brand, Members of the Rage, which debuted at Paris Fashion Week. However, Mescudi announced the new line on Instagram earlier this week. While not many details have been revealed, WZRD CWBY will be a collaboration between the musician and Japanese fashion designer and producer Nigo. The prolific designer founded the streetwear brands HUMAN MADE and BAPE, and served as the creative director for Kenzo. He also founded Billionaire Boys Club with Pharrell in 2003.
Kid Cudi keeps hinting he's done with music, but this might be another sign that he's not joking. (Especially after his Moon Man's Landing festival was canceled.) He's also dabbling into acting with recent roles in the Disney+ film, Crater, as well as the upcoming Sam Levinson-directed zombie thriller Hell Naw.