Pill is hands-down just a dope rapper who's gonna be running ATL soon, for sure, and this video has been on our most-anticipated list for a while—particularly since Maurice Garland posted a bananas, must-read account of the shoot on his blog. It's finally here and it is awesome, a totally raw and beautifully shot pictorial of the 4th Ward. If Garland's description of what went down that day is true, this is reality television. When you're done watching this seven times in a row, check out Pill freestyling on FADER TV and walking around with a box of Ritz crackers at a FADER party.