Today the increasingly exciting Brixton singer
Jessie Ware released the video for her latest
Julio Bashmore-produced track, "110%," directed by the graphic designer
Kate Moross. Fitting of the song's honeysuckle-sweet sound, with Ware bouncing on tiptoes through lines like
Now if you're never gonna move, oh my love, you'll make me come to you, the outdoor visuals are stunningly lush. "110%" is like a million little straws puffing fresh air at every part of your body. Ware's debut full-length is planned for this summer via
PMR. "110%" is
out now in the UK, available elsewhere June 4th.
