In our annual Photo issue, we posited that musician merch is no longer a musty cardboard box filled with cheap screenprinted t-shirts but an integral part of the evolving pop landscape. This week, October’s Very Own, the Drake-affiliated label and pioneer of the new merch movement, released shirts, sweatshirts, and snapbacks, previously only available on the road, to commemorate the end of his "Would You Like a Tour?" tour. With more graphics than OVO’s hyper-clean past offerings, the new gear features screenprints of a burning dollar sign, Birdman baring his teeth, and the Cash Money Records logo. Check it out, along with the rest of OVO’s stock, here.
