Lupe Fiasco loves to embrace the political stage his fame allows him. "Next To It" might feature rap's favorite ratchet R&B hook man, Ty Dolla $ign, but Lupe is more concerned with mocking what he sees as the materialistic one-upmanship of rap culture and the unfortunate need to sell sex to promote one's music. He takes to the video in an all black leather outfit, looking like a toned down Migos and displays each metaphor by having a auction audience skipping on bidding on an objects--anything looks good with a titty next to it. Ironically, the off-kilter production and Ty$'s hook sell this song, but satirizing the man paid to be on the chorus hits a bit close to home.
