Big Sean has released a number of music videos lately, including a touching tribute to his Grandma and amusing collaborations with both Jhene Aiko and Ty Dolla $ign. He’s all business in his latest Vlog though: the rapper uses the sober, black-and-white clip—full of behind-the-scenes footage from his recent video shoots—to discuss the important of focus. “Focus can be the difference between on and off, winning and losing, good and great,” he declares. “With focus comes accomplishment.” He makes sure to point out that he’s not a perfect focuser: “I for sure am a victim of focusing on the wrong thing sometimes. I spend a little too much time on my phone, looking at comments, focusing on the outfit a little too long.” But he's full of hope: “Remember it’s never too late or too early to know what makes you happy and to make that change by any means necessary.”
Post-rapping, this man may have a future as a life coach. Watch below, and if you like what you hear, check out his previous entry, “Patience.”