Ava DuVernay, the Best Picture nominated director of Selma and, yes, a woman, now has that most polarizing of female icons—A Mattel Barbie Doll—fashioned in her likeness. Part of Mattel's "Sheroes" line, the dolls were mass-produced after Ava DuVernay auctioned off a prototype to benefit Color of Change and Witness Organization, prompting her fans to beg for a full-fledged run of the toy. The DuVernay went on sale at 1 pm today and promptly ran out, leaving a large market hungry for toys that reflect intelligent, diverse representations of women. More, more!
All my proceeds from #AvaBarbie will be sent from @Mattel to @ColorOfChange + @WitnessOrg. A fun way to support. xo! pic.twitter.com/O4Z5zl5els
— Ava DuVernay (@AVAETC) December 6, 2015
And it sold out in a hour! Ava DuVernay’s Barbie Is The Most Important One Ever https://t.co/uTcAv1Xxq6 via @JarettSays @buzzfeed
— KelleyLCarter (@KelleyLCarter) December 7, 2015
Definitely tried to buy that Ava Duvernay Barbie at 1:15pm and it was def sold out.
— Kelle Rozell (@KRoseL) December 7, 2015