As temperatures rise, picking out an effortlessly cool summer fit can feel nearly impossible, but luckily there's a new crop of brands aimed at making it as simple as possible. Enter MATTE, The Line by K, and Myra Swim, three ingenious labels pushing basic-meets-badass womenswear, with cosigns by the likes of Karrueche Tran and Kylie Jenner. What makes these brands even more dope? They're all backed by bright and beautiful businesswomen. Get acquainted with the makers of sleek bodysuits and comfy dresses that'll hug your curves, pair perfectly with stilettos or sneakers, and only put a minor dent your bank account.
1. MATTE
Quality bodysuits are what put this brand on the map, but since then MATTE has grown to carry dresses, leotards, and swimwear, all of which are designed, cut, and sewn in LA. Briana Shaneé is the brains behind this operation, getting it-girls like Miracle Watts and Louise Chantal to rock her designs. But as you can see in the photo below, no one models MATTE pieces quite like Shaneé herself. A bonus of these basics is that they translate well in any season; rock them solo in warm weather or pair them with killer outerwear in the colder months.
2. The Line by K
Karreuche Tran, Aleali May, Yes Julz and Nadia Aboulhosn are just some of the many women who covet The Line by K. Not to mention Kylie Jenner, who loved the brand's "Gaby" dress so much she had it put into the Kendall & Kylie video game. The Line by K is the brainchild of Karla Deras, whose specialty is ribbed bodysuits and button-up dresses that sell out like hotcakes. The Line normally adheres to a neutral color scheme, but some of the more recent drops have wandered into dreamy hues that are great for summer.
3. Myra Swim and The Myra Collection
Many have tried to duplicate the Myra Swim look, but no one has the ultra-basic, ultra-sexy swimwear game on lock quite like the Australian brand. Honestly, if you doubt Myra's success for a second, one scroll down Bianca Elouise's Instagram will show off the fruits of her labor, (i.e. a cosign from Vogue). The cheeky Brazilian bottoms, simple tops, and high cut one-pieces that are reminiscent of the '80s come in an array of rich earth tones that you'll crave to try on. Once Louise got wind of her streamlined swimwear being doubled as clothing, she unveiled The Myra Collection, stacked with covetable basics that can pair as co-ords.