JAY-Z’s 4:44 Album Was Tweeted About 810,000 Times

For comparison, there were 1.8 million tweets about Beyoncé’s Lemonade on the night of its release.

June 30, 2017
JAY-Z’s <i>4:44</i> Album Was Tweeted About 810,000 Times JAY-Z and Beyoncé attend the 59th Annual Grammy Awards.   Christopher Polk / Getty Images

After teasing the album with a mysterious billboard campaign and a series of trailers, JAY-Z released 4:44, his thirteenth full-length, as an exclusive to TIDAL and Sprint customers on Thursday night.

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The album finds JAY-Z at his most candid, as he openly addresses his wife Beyoncé and his mother's sexual orientation. The release of the album, and its major moments, led to a big night on Twitter for JAY-Z. According to a rep for Twitter, the album was tweeted about 810,000 times overnight. For comparison, Beyoncé’s Lemonade visual album was the subject of 1.8 million tweets on the night of its release.

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JAY-Z’s 4:44 Album Was Tweeted About 810,000 Times