The Miami HEAT debuted a new Miami Vice-inspired uniform and honestly, they look great. The special edition uniforms, which are part of the NBA's formal partnership with Nike, were designed by in-house Miami HEAT Graphic Designer, Brett Maurer, and "pay homage to the culture cultivated throughout the city and among Miami HEAT fans."
NBA
"The campaign is the future as imagined in the 1980’s," reads a press release about the high-concept uniform. "As if the art and culture of a bygone time has become the foundation for our future, transforming our present into an alternate reality staged against the magenta backdrop of Vice-era Miami. Vice starts with the classic HEAT silhouette from 1988, replaces franchise red and orange with laser fuchsia and blue gale, and features the original Miami Arena script across the chest and a reimagined HEAT ball and flame logo sporting the Vice color combination."
According to Forbes, the special edition uniforms were teased online for nearly a month before finally touching now. The jerseys also come with an on-theme website, which features merchandise and a Vice-esque intro for the team's players.
“The Vice uniform is our splashy ode to the City of Miami, its distinctive history, its iconic place in the annals of popular culture,” said Michael McCullough, Executive Vice President and Chief Marketing Officer said in a statement. “For years we’ve talked about creating a uniform that embodies Miami’s intrinsic uniqueness and one that would be instantly recognizable to our fans. Vice is something special and we’re ecstatic to share it with HEAT Nation.”
Watch a video about how the jerseys came to be below; watch the first four seasons of Miami Vice on Hulu.