Spotify recruits Janelle Monáe for new campaign to “impart change and spread diversity”
Black History is Happening Now will highlight black artists throughout the year.
Spotify has unveiled Black History is Happening Now, a new campaign "spotlighting artists, creatives, and organizations who are working to impart change and spread diversity," EW reports. Each month, the streaming service will host a different curator to create playlists, start conversations, and provide other material in the new hub, beginning with Janelle Monáe.
“I am thrilled to be teaming up with Spotify to help kick off an important new initiative celebrating black history and culture through Black History is Happening Now,” Monáe said in a statement to EW. “I’ve always been excited and inspired to try to redefine how we’re seen. It’s important to me to celebrate black history year round and with Spotify’s commitment to honoring the black community all year long and showcasing artists and organizations who are dedicated to imparting change. I felt it was the perfect platform to share my story of Afrofuturism and express my vision and creative ideas.”
Her first takeover is called Make You Feel, a nod to one of her two latest singles, and features playlists like "Black to The Future," "Are and Be," and a total Prince immersion. Watch a trailer announcing the new platform above.
Thumbnail courtesy of Dia Dipasupil/Getty Images.