Monday marks the launch of Supreme's 2018 Fall/Winter collection and to market the latest drop, the streetwear brand has printed its logo on the cover the New York Post.
Technically this is a brand paying to advertise via a cover-wrap ad though, as with everything Supreme related, the usual rules don't apply. Copies of the paper are in demand and many people are already listing their copies of today's Post on eBay.
“We knew that this would be a collector’s item,” Jesse Angelo, the paper’s publisher, told the New York Times. “Supreme is such a cool brand and we have so much affinity, to the design kinship of the logos, to being bold, and never shy, and New York-based.”
The newspapers are set to join the pantheon of unusual Supreme-branded items, which previously have included kayaks, MetroCards, and a brick. The Fall/Winter collection includes a stepladder, remote-control car, and throat lozenges.
The collection will be available in New York, London, and Los Angeles stores from August 16. Supreme’s online store will also re-open on August 20. Better start lining up now if you want to get your hands on any of it.
Thumbnail image via Instagram.