I've written plenty of times about sincerity in music. How it's often not there, or if it is, it's overdone to the point of awkwardness. Previously, I felt that Mac DeMarco was actually too insincere, but on "My Kind of Woman," and actually much of his upcoming 2 (out Oct 16th on Captured Tracks), DeMarco sounds semi-defeated—creating a range of sometimes bubbly, but mostly drifting pop songs about love and life. It's not all bummers, and his tongue is still leaning firmly toward his cheek, but there's a sort of weariness that can't be ignored. It's not a very tangible thing, which makes it difficult to pull off, but DeMarco does it extremely well.
Stream: Mac DeMarco, "My Kind of Woman"
Tour:
7/21/12 Vancouver, BC Khatsahlano Music and Arts Street Party
7/26/12 Calgary, AB Broken City
7/27/12 Saskatoon, SK Vangelis Tavern
7/28/12 Winnipeg, MB The Lo Pub
8/1/12 Toronto, ON Parts and Labour
8/30/12 Brooklyn, NY @ Death by Audio
9/1/2012 Chicago, IL @ Empty Bottle
9/2/12 Minneapolis, MN @ the Entry
9/4 Missoula, MT @ VFW Hall
9/7/12 Seattle, WA Cairo
9/8/12 Portland, OR Music Fest Northwest
9/10/12 Reno, NV Holland Project
9/14/12 San Francisco, CA Rickshaw Stop
9/15/12 San Diego, CA San Diego Music Thing Festival
9/16/12 Los Angeles, CA The Echo [ Part Time Punks ]