Better to die on your feet than live on your knees—the chorus/mantra of Swede gods of emotional pop The Embassy's single "I-D"—always seemed extra-pointed re: the band's split with their longtime label home, the now-shuttered Service. (The Embassy opted to self-release their hugely slept on Sweet Sensation LP earlier this year.) Now, "inspired by Kenneth Anger's Fireworks and Chick Corea's Return to Forever," they wrap a whole music video around the line. Someday The Embassy will truly die, but it hasn't happened yet. The boys are looking older, but still 100 times better than me.
November 15, 2013
