Watch Kindness’ Dapper Dance Battle in “This Is Not About Us” Video
Watch a video for Kindness’
On "This Is Not About Us," the second track on Kindness' collaboration-heavy new album, the Fall Fashion cover star sings about changing his mind about a flailing relationship before encouraging his lover to find somebody new. The official video for the song—co-directed by Daniel Brereton and Adam "Kindness" Bainbridge himself—moves away from the themes of love and loss, instead embracing its ’80s-indebted pop percussion with some synced dancing: foot-shuffling, finger-snapping, etc. The result is something of a lighthearted dance battle between Bainbridge and choreographer Karla Garcia. "Some of my favorite videos are simple choreographies," Bainbridge writes of working closely with his co-star to perfect the moves. "I wanted to push myself to work on dance in a way that was less free-form and messy. I’m glad to have had the chance to work with Karla and to appreciate even more the role of the choreographer. It’s an ego-less thing to give yourself over to making someone else dance as well as possible." Otherness is out next week, but you can stream the entire thing right now.