BEAMS, New Era, And Pokémon Are Releasing Pikachu Fitted Caps

It's kind of wild that the Pokémon franchise has only been around 20 years. For anyone born in the early 90s, the Game Boy game, trading cards, and TV shows are a fundamentally integrated part of our cultural DNA. It's literally impossible for me to imagine a time before Pikachu existed. The characters enclosed in the Pokédex tapped into something enormous, something that, tbh, I think a lot of us miss. It's a poor substitute for a smartphone-friendly version of the game, but BEAMS and New Era have teamed up to produce three fitted caps celebrating Pokémon's 20th birthday. Get them at BEAMS.