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How To Get The Yeezy Boost 350

Plan ahead.

June 23, 2015

adidas Originals unveiled the release plans for Kanye West’s Yeezy Boost 350 today: they arrive Saturday, but naturally this is a meticulously-plotted process, so you need to plan ahead. Here’s what you need to do to get a pair of Kanye’s latest.

Follow @adidasOriginals on Twitter.
That’s the only way to determine when you access the app for reservations.

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The adidas Confirmed app will launch on Thursday, June 25.
The launch time will be staggered by time zone. The app will allow you to reserve a pair ahead of time.

If you succeed in getting a reservation:
You can pick up your new shoes this Saturday at a time and location designated by the app.

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If you don’t, there’s still hope:
13 adidas stores will hold an in-store lottery to award the Boost to lucky winners. To enter the lottery, you have to sign up in-store by the end of the day on Wednesday. Winners will be announced Friday. To enter the lottery, head to adidas outlets in:
California: South Coast Plaza, Westfield San Francisco Centre
Florida: Aventura Mall, Miami Beach, The Florida Mall, Westfield Brandon
Georgia: Lenox Square
Maryland: Westfield Annapolis
Nevada: Las Vegas Strip
New Jersey: Cherry Hill Mall, Westfield Garden State Plaza
New York: Roosevelt Field
Texas: Houston Galleria

Final option:
As a last resort, you can try getting your kicks on Saturday at www.adidas.com/kanye.