Jack Ü’s “Where Are Ü Now” has been a big win for all parties involved, providing Skrillex and Diplo with a huge mainstream hit and helping to resuscitate the career of one Justin Bieber. (Nothing like a smash to make people forget past behavior.) Jack Ü released the video for the track today, accompanied by a sweet note. “We are being overwhelmed, in a good way, by the success of ‘Where Are Ü Now,’” the duo wrote. “With the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans… We walk a fine line by being ‘famous’ and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it's Ü that made the video.”
The clip, directed by the duo Brewer, features plenty of Bieber’s Bambi-eyed crooning. But towards the end of each verse, the singer seems to become a canvas for a public art project, as the screen fills with bright colors and freshly-painted/drawn images that offer a sharp contrast to Bieber’s dark clothes and wounded serenade. These images were created by fans, who drew on pictures of the singer. The fan-art was then spliced together and laid over the video footage.
According to Instagram, the singer has been hanging out with Skrillex again recently. But if he wants to get back in the studio with one of EDM's biggest names to create some more magic, he now has to compete with Katie Couric, who recently connected with Skrillex to pump out a jam.
