Rico Richie Teams Up With Verse Simmonds For “Both Ways”

After earning attention for “Poppin’”—a savvy track that measures success by the number of detractors you’ve accumulated over time—and “We Dem,” an explosive collaboration with Young Thug, Rico Richie returns with “Both Ways.” He connects with Verse Simmonds on the track, which presents life as a two-way street: give respect to get respect, it goes both ways. The clip involves a lot of joy-riding, until the fun is cut short by a sudden burst of violence.