Rihanna Appears In A New Superbowl Ad

CBS recruited Rihanna to help promote several of the marquee events that will be broadcast on the station in February: the Super Bowl, the Grammy Awards, and a special episode of Colbert. In a clever acknowledgement of the anticipation for Rihanna's ANTI album, the singer tells everyone, "I'm worth the wait."

Coldplay will perform at this year's Super Bowl halftime show, and Beyoncé will be making a guest appearance. The Grammys take place the following weekend.