On Thursday afternoon, Kanye West is set to premiere his new album, The Life Of Pablo, alongside the drop of season 3 of his Yeezy collection. It's all happening live at Madison Square Garden at 4 p.m. and in movie theaters around the world. Luckily you can check out the livestream of the event on Tidal (which we will be embedding when it goes online). We will continually updating this post with highlights from the event, so stay tuned.
(3:10 p.m.) Here's the cover of the album with artwork by Peter De Potter:
(3:20 p.m.) Here's a closer look at the merchandise stand:
The life of Pablo merchandise. pic.twitter.com/XNgG2XMgjt
— Joe Perez (@Joe_R_Perez) February 11, 2016
She also overheard artist Vanessa Beecroft telling the models "if you get tired, you can sit down and rest."
(4:26 p.m.) The Kardashian-West family and assorted guests are on their way.
About to pull up with the fam!!!! I have butterflies
— Kim Kardashian West (@KimKardashian) February 11, 2016
(5:18 p.m.) After "Wolves" was over, Kanye took the mic and started talking to the crowd. The speech apparently included a "fuck Nike" chant.
Kanye starting a "fuck nike" chant in MSG. Get ur crying mj memes ready
— Desus Nice (@desusnice) February 11, 2016
Kanye says "I want to think adidas for paying for this and supporting me," and then the crowd starts chanting FUCK NIKE FUCK NIKE
— Jon Caramanica (@joncaramanica) February 11, 2016
LOL @ 'Ye: "No! No Fuck Michael Jordan...Respect Jordan. Respect Jordan."
— e. (@3rika) February 11, 2016
(5:24 p.m.) Tidal acknowledges widespread streaming troubles in a statement to The FADER.
In full: "Just wanted to update you with over 20 million people logging in at once to stream the show there were tech issues from AMV, the provider with service from Akamai. Any viewers still having issues can refresh their browsers or set it to a lower streaming level."
(5:27 p.m.) Young Thug and Vic Mensa grabbed the aux chord from Kanye and played new music as well.
YOUNG THUG JUST GRABBED THE AUX CORD IN MSG
— Joe Coscarelli (@joecoscarelli) February 11, 2016
Wow, this Young Thug track Kanye let him play sounds incredibly good at MSG #passtheaux #YeezySeason3
— Kia Makarechi (@Kia_Mak) February 11, 2016
monthly msg livestream where kanye and friends pass the aux cord around is ok w me
— Brian Justie (@brian_justie) February 11, 2016
▶️ New @VicMensa, too. #YeezySeason3 https://t.co/JRB2THiN7p pic.twitter.com/r8ihP8ZwN0
— The FADER (@thefader) February 11, 2016
(5:34 p.m.) Some media outlets reported that Future was a guest on one of the album's earlier tracks, but it was actually Brooklyn rapper Desiigner.
After playing his verse again, Kanye told the crowd that Desiigner had just signed to G.O.O.D. Music.
(5:36 p.m.) Kanye is showing footage of a video game to the crowd.
'Ye on his new video game, "Only One: The Game": "The concept is my mom traveling through the gates of heaven," which was "hard to do."
— e. (@3rika) February 11, 2016
all for this tho pic.twitter.com/HznqVPUXEf
— maria sherman (@mariasherm) February 11, 2016
(5:39 p.m.) Kanye tells the crowd that he has "pressed" adidas on putting more shoes out to market and lowering prices, too.
He added shortly after, "I told Anna [Wintour] this backstage that a dream of mine would to be the creative director of Hermes."
(5:47 p.m.) Kanye ends show by giving his thanks to the crowd for supporting him, his family, and adidas.
He also said that Young Thug will appear on SNL with him this weekend to perform their song "Highlights."
(6:32 p.m.) According to a tweet from Vulture, Tidal has no info about the album's actual release date.
Tidal has confirmed to us that they do not have any information regarding the release of Kanye's album at this time. #YeezySeason3 #TLOP
— Vulture (@vulture) February 11, 2016
(6:38 p.m.) You can rewatch a replay of today's event—likely interruption free—here:
