JME Is Spreading The Word About Skepta's New Album With #TellYourBredrinDay

In case your bredrin haven't told you yet, Skepta's new album Konnichiwa is due out on May 6. The album officially hit iTunes for pre-order today, Friday April 15, and to celebrate, Skeppy's brother and partner-in-grime JME has christened today #TellYourBredrinDay.

The MC used his endlessly brilliant Twitter account this morning to encourage his followers to tell their group chats (or, in some cases, their moms) to pre-order Konnichiwa. His followers have been posting screenshots of the results all day, and it's kind of voyeuristic-yet-hilarious to peek inside all these private group threads. See some of the best below, then get out your phone; you know what to do.