OK, But Please Just Watch This Weird UPS Video With Taylor Swift

Taylor Swift's new song "Look What You Made Me Do" has been the focus of a billion memes — several of them comparing her to Alison Williams's character Rose from Get Out. On Friday morning, hours after the song was released, UPS announced their partnership with Swift and proclaimed that the company would be the "Official Delivery Partner of Taylor Swift’s new album." In the video/ad above, the Rose vibes are very heavy. Just watch it for yourself.

Swift is known for heavily aligning herself with brands during album rollouts including her 2012 partnership with Papa John's, where fans could buy her album Red alongside a large pizza for $22. Besides the UPS deal, Swift also has announced she will be partnering with Target to release two behind the scenes magazines about the album. Swift fans can also participate in a new Ticketmaster program where they will gain better access to buying concert tickets for her upcoming tour based on how much you interact with what Swift's offering (i.e. pre-ordering the album, watching her new video, and tweeting about the album).