Blueface’s “Bleed It” video doesn’t miss a beat

Blueface is one of the most divisive rappers in recent memory, but he's all over the internet, making the L.A. rapper a dominating force in the discussion surrounding modern rap (even Drake's chimed in). In another indication of his fast-rising standing, Blueface's new clip for "Bleed It" is directed by Lyrical Lemonade's Cole Bennett, the young hip-hop music video guru. It's Blueface, his friends, and a mop all cut together with datamosh-y special effects. Check it out above.