22-year-old Texas native LilBootyCall could easily have one of rap's most outlandish names. He insists however, that it comes from a true, and more wholesome place, explaining that the moniker derives from friends using him as a last resort when their original plans fall through. A "booty call" of sorts.
LBC's music also seems to derive from a place that's true and earnest; his latest single "777" — featuring Texas wonder-kid Cuco, and KWE$T — is no different. Watch the video up above via The FADER.
Read Next: The 11 projects you should stream right now
The visual — directed by KIDD — sees the three young musicians running around the city, in pursuit of love, as the track's soft, ethereal guitar melody floats subtly underneath.
"The universe brought us all together. Vibes were genuine and we shot the video in LA and it was lit," LBC tells FADER. "The song was just me seeing triple numbers and I felt like it was a sign from God.”
Watch LilBootyCall's "777" up above.
