21 Savage has launched his Bank Account Campaign, aimed at educating young people acorss the United States about financial literacy.
The campaign, named after 21's hit song, said in a statement that he knew very little about the world of finance when he started making money early on in his career. "As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it," the rapper said in a statement. "I want to help kids with a background similar to mine to get smart about their money."
The Bank Account Campaign is a joint effort from 21 alongside nonprofit Juma and Get Schooled. A PSA can be seen below and more information is available at the Get Schooled and Juma websites.
Earlier this month 21 Savage was arrested and detained by ICE officials. He is currently out on bail and awaiting a deportation hearing after it emerged he was born in London, England and that his U.S. visa had expired. In an interview he conducted after his release, 21 said he believes he was targeted by officials after rapping about immigration control in his music.