Jenay Faith is an artist funneling her multicultural upbringing into something wholely unique and memorable. "Jerkish," named after a portmanteau she created to describe her Jamaican and Turkish roots, is a celebration of everything that went in to making her. She spits confident, gravelly bars over a hard-boiled beat, nodding her head in the direction of her native London's evergreen rap scene while never feeling beholden to it.
For the "Jerkish" video, premiering today via The FADER, Faith headed to Instanbul to flex on rooftops, play dominos, and drink Hennessey. The whole trip looks like a blast and the Turkish tourist board could easily use it as an advert for the city.
Speaking about the song's video Faith said: “I went to Jamaica for the first time last year and filmed people saying ‘jerkish.' Once the song was created, I knew I wanted to showcase both sides of the song, so we shot it in Istanbul. I hadn’t really seen any other artist in the U.K. do something like this, with this vibe."