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Over the past week — since the release of his ASTROWORLD follow-up single “Highest In The Room” — Travis Scott has been strategically dropping new items of merchandise tied into the release, including hoodies, tees, hats, 12” picture discs, 7” vinyl, cassettes, CDs, and some honestly bonkers posters featuring spooky looking aliens. While each item was initially only available for 12 hours, Scott has now made the entire collection available for 24 hours. Many of the items are bundled with digital singles, a tactic that has the potential to inflate “Highest In The Room”’s chart performance. (Many artists employ the same technique, including BROCKHAMPTON, Nicki Minaj, Taylor Swift, and more.)
Aside from "Highest In The Room," it's been a big week for Scott — he won big at last night's BET Hip Hop Awards, with ASTROWORLD taking home the coveted Album Of The Year trophy. Along with "Highest In The Room," Scott dropped a music video; see that here. View the apparel from the collection below, and shop the entire range here.
