Roddy Ricch’s “The Box” hits No. 1 on the Billboard Hot 100, blocking Justin Bieber’s “Yummy”

Never underestimate the commercial power of a funny sound effect: Roddy Ricch's "The Box" has gone to No. 1 on the Billboard Hot 100, fueled in part by the viral success of the song's "ee-urr" noise. The success of the rapper's Please Excuse Me For Being Antisocial has a David vs. Goliath twist as well: the song has bested Justin Bieber, who returned January 3 with his new single "Yummy." Bieber takes the No. 2 spot on the Hot 100.

Revisit The FADER's interview with Roddy Ricch here.