Mac DeMarco is the host of a new music gear show called Advanced Studio Recording Techniques. The show's pilot episode is available now for subscribers to “Eternal Family,” a new streaming service spotlighting content from independent artists.
In the show's first episode, Mac demonstrates how to turn a house's spare room into an echo chamber. His face is slathered in some kind of translucent jelly, a disorienting makeup choice when contrasted with the rest of the show's soothing, PBS aesthetic.
Eternal Family is cofounded by Cole Kush, a video artist who has collaborated with Mac on the video for "Here Comes The Cowboy" and the short film Backer. On Instagram, Kush describes the site as "an artist-run video membership experience and a place to try out new ideas... The goal is to create stable income and a place to try out ideas that can be self-produced and perhaps hard to pitch."
You can subscribe to Eternal Family for $5 a month or $50 a year — 60% of the monthly profits are funneled to creators with the remaining 40% covering "operation costs and funds to create & license more interesting things."
Mac DeMarco's last album Here Comes The Cowboy was released in 2019.
