Steph Curry with Grateful Dead musician Bob Weir following Game Two of the Western Conference First Round NBA Playoffs.
Ezra Shaw/ Getty
As anyone who follows sport closely knows, the modern version of success isn't just something that involves winning championships and beating your fiercest rivals. Any major team or franchise is a billion dollar proposition with a built in audience and that's the kind of platform you can use to launch any and all kinds of ventures. That's a long-winded way of saying that the Golden State Warriors are moving into music and have signed a K-pop artist.
"We do storytelling, and this is just another form of storytelling," chief business officer David Kelly told the San Francisco Chronicle while introducing the label as part of a wider tranche of entertainment ideas. "It’s a new type of content that we’re well positioned to create."
K-pop artist BamBam is the first act to release music through GSW and will drop his track "Wheels Up" later this week after debuting it live during a home game against the Lakers. The Warriors have also signed a multi-album deal with Oakland rapper Mayzin, according to Kelly. In addition to the music, Golden State will also produce documentaries with Mandalay Sports Media and Oscar-winning documentary director Frank Chi (Two Distant Strangers).
Bob Weir and Steph Curry, pictured above, probably won't be collaborating together but at least now there is a home for them if they decide to. Check out "Wheels Up" by BamBam below.