Kendrick Lamar’s Super Bowl merch includes a $750 satin jacket

See his collab with rising Mexican-American designer Willy Chavarria.

January 29, 2025
Kendrick Lamar’s Super Bowl merch includes a $750 satin jacket Diego Bendezu

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Kendrick Lamar's highly anticipated Super Bowl performance is just around the corner and now you can get in on the celebration with your own piece of merch. The rapper's creative agency pgLang has unveiled a new collection of merch marking the occasion — including a covetable black satin bomber jacket that goes for an eye-watering $750.

The collection is released in partnership with the NFL and designed by Willy Chavarria, the rising Mexican-American designer whose elevated Chicano-inspired designs led him to take home the CFDA Menswear Designer of the Year prize two years in a row.

The drop spans tees (emblazoned with "tv off" lyrics like "Foot Up On The Gas But Somebody Gotta Do It"), hoodies, practice jerseys, and black satin gym shorts. Its hero piece, the jacket, comes embroidered with the text "KLamar" and, on the back, "gNational," perhaps a nod to his upcoming Grand National Tour with SZA. The reason for its price? Well, only 100 will be made with each piece hand-numbered, per WWD.

Proceeds from the collection will go toward organizations in Los Angeles helping victims of the recent devastating wildfires. You'll be available to shop the pieces starting Wednesday, January 29 at 12 p.m. ET / 9 a.m. ET at the NFL shop, Willy Chavarria and Kendrick Lamar's website.

The 2025 Super Bowl kicks off Sunday, February 9 between the Kansas City Chiefs and Philadelphia Eagles. Lamar's half-time show will include a guest appearance from SZA.

Kendrick Lamar’s Super Bowl merch includes a $750 satin jacket Diego Bendezu
Kendrick Lamar’s Super Bowl merch includes a $750 satin jacket Diego Bendezu
Kendrick Lamar’s Super Bowl merch includes a $750 satin jacket Diego Bendezu
Kendrick Lamar’s Super Bowl merch includes a $750 satin jacket