How a single AI agent can run your entire music influencer campaign
With Pulse 2.0, Influur gives label marketing teams an assistant that handles everything from outreach to payments.
When a song starts growing on platforms like TikTok, labels and artist management teams often need to move quickly to capitalize on it. Sometimes, it’s just a few days, which isn’t always enough time to execute a full marketing plan and rollout that includes working with vetted creators primed to help the drop go viral. From strategy and outreach to research and tracking, every step typically runs through a different person, spreadsheet, or inbox. Creator lists sit in various accounts, rates get buried in DMs, and by the time a lineup is finally approved, the moment may already be over.
As more labels and management companies turn to AI to bolster their bandwidth, Miami-based Influur, the creator marketing company behind Pulse, now offers a tool that can build and run full campaigns from a single prompt. In early 2026, the brand launched Pulse 1.0 as the first AI agent purpose-built for music marketing at labels and artist management companies, cutting campaign setup from 48+ hours to four minutes.
Combining some of the most vital roles for any music campaign into one (including manager, marketing strategist, researcher, and label executive) the agent tackled everything from creator discovery and trend research to rate negotiations and real-time reporting. In its latest version, Pulse 2.0 shifts from one multi-tasking powerhouse to a team of expert-level AI agents, each owning a piece of the campaign and working alongside the others. Information that used to be scattered across the platform, like campaign history, creator context, contact info, and past performance, now lives in one continuous flow.
That collaborative approach sits at the heart of Pulse 2.0. Every label’s workspace shares Influur’s database of over 70k creators, along with their contacts and rates, and pulls recommendations based on past deliverables and campaign outcomes to help optimize every campaign. Tags even let labels see which creators they’ve worked with before or who they added to the database themselves. After searching through Instagram and TikTok, Pulse ranks everyone from lip-sync creators to curators and fan accounts with its patented PulseScore to help you determine who is most likely to help a release go viral. From there, agents handle outreach, negotiations, and follow-ups once a label sets its campaign budget.
“Pulse 2.0 gives music marketing teams an influencer specialist team of their own,” says Influur CEO Alessandra Angelini. “A group of AI agents running every stage of the campaign inside one conversation, always one prompt away from the next answer.”
And searching for the perfect prompt can slow even the most savvy team down on campaigns where speed matters. Influur Pulse gives users the ability to build a full campaign, from the right creators and rates to a step-by-step game plan, with a simple prompt while the database fills in the rest.
In an industry where a marketing campaign can be out of date before it even launches, having the right support is crucial. While Pulse’s first iteration showed how a single AI agent could run a campaign from start to finish, Pulse 2.0 makes the case for the power of a fully stacked team.